This is a story about a chairman of a fast growing hotel group and a girl who after 14 years of working abroad came back to her homeland in a search of a great job opportunity.

At the time our story starts, a girl is convinced that her marketing ideas are remarkable and her enthusiasm, and creativity will be a good fit for the companies looking for a marketing executive.

Little does she know what is there for her to learn during the process.

And so the story goes, she meets a chairman, they talk about marketing strategy for his company. She has high hopes and all falls into place until she mentions a broken link to the company’s newsletter.

A broken link to the newsletter disrupts perfectly running dialogue.

A girl tries to convince the chairman why he needs an e-mail newsletter and why resolving an issue of a broken link may lead to many good things for his company.

The big guy is not interested! He tells a girl that his hotels ARE SWAMPED with guests now so he doesn’t need any new customers via silly newsletter.

There is no happy ending to this story, she feels trapped because he doesn’t care.

My thoughts on that:

As a marketer, I believe that nothing is more expensive than a missed opportunity.

Do you think that we can educate an employer to keep him from doing something stupid or ignorant?

Can we afford to lose the chance for a new client just because we CURRENTLY have a high occupancy in the hotel?