Madge WalasMarketing, Sales, CRM & Loyalty Management, Branding
contact details
areas of expertise
- Consumer Behavior Specialist
- Branding Expert
- Online & Social Media
- Copywriting
- Event Management & Production
education
- MSc in Marketing Management, University of Liverpool
- CTP, Chartered Institute of Personal Development
- BA, English language Studies
Madge’s versatile expertise comes from over 15 years’ career working within the Retail, Hospitality, and Food & Beverage segments, crossing a broad section of disciplines from E-commerce, Loyalty programs, Customer Relationship Management, Sales and Marketing, Branding and Event Management.
Her early hospitality career started with Italy’s biggest tour operator, The Costa Crociere Group, when she joined the company’s Operation team in Genoa. It was then when she realized the sheer importance of customer satisfaction and the meticulous approach to customer service necessary to enable it.
Following this she worked in a diverse range of positions in the hospitality sector in the Channel Islands and Ireland which provided her with a strong platform to springboard her career into global hotel organizations.
Her time at Hospitality Management Holdings as a CRM and Affiliations Director had seen her put at the helm of a global CRM and loyalty programme. At the luxury-driven Chalhoub Group, she worked launching a CRM and loyalty strategy spanning premium brands across the beauty, fashion and gifts verticals.
Madge’s passion for creating exceptional client experiences allowed her to master her skills in event management, marketing and social media content creation. She successfully launched various events for many F&B outlets across Dubai, and worked with crucial regional lifestyle magazines; such as ITP Media- Time Out, Ahlan! OK! & Grazia Magazines, Dubai Night and many more.
It was in 2006 when Madge moved to Dubai after a career start that had seen her redefine customer relationship management and hospitality management across a portfolio of well-known global brands.
At Top Hospitality, she is instrumental in leading the marketing division with a focus on conceptualization, branding and developing exceptional client experiences.
Writing is her passion and includes all forms: copywriting and design for websites, blogs, ads and social media content. In her spare time, she runs her beauty and lifestyle blog.
Recent Posts
-
THE DEATH OF A POSTMAN
Picture this: It’s the year 2000, and a Danish postman, Lars, wakes up at dawn, grabs his stack of letters, and begins his route. He’s the lifeblood of neighbourhoods, the bearer of news, love letters, and overdue bills.
Fast forward to 2026—Lars is no longer needed. The Danish postal service has just announced its final letter delivery, shutting down a 400-year-old tradition. The culprit? Digitalisation. (The Guardian, 2025).But Lars isn’t the only one whose world has changed.
Back in 1999, a company in Poland called InPost was setting up shop. It started as a humble challenger to the state-run postal system, but instead of clinging to the old ways, it saw the writing on the wall. The future wasn’t in letters but in parcels, e-commerce, and speed. So, it pioneered (APMs) automated parcel lockers, making deliveries more efficient, sustainable, and better suited to the online shopping addicts we’ve all become. Today, InPost is Europe’s leading out-of-home e-commerce delivery provider, proving that adapting to change isn’t just smart—it’s survival (InPost, 2023).
And they weren’t alone.
The Businesses That Saw the Future
March 20, 2025 in BLOG -
OLD SCHOOL MARKETING STILL THE KEY TO BRAND SUCCESS TODAY
Imagine you’re launching a new line of luxury chocolates. You can’t just make a great product and expect customers to flock to it. You need a strategy that puts customers at the heart of every decision. That’s where a customer value–driven marketing strategy comes into play.
At its core, marketing is about creating customer value and strong relationships—not just selling products. To do this effectively, businesses must ask two fundamental questions:Which customers will we serve? (Segmentation & Targeting)
How will we create value for them? (Differentiation & Positioning)
Step 1: Finding the Right CustomersMarch 20, 2025 in BLOG -
THE FUTURE IS HERE
4,000 Jobs Lost — Are You Next?
This morning’s news suddenly made my coffee taste bitter. It’s not as if I didn’t expect it — I’ve listened to the debates, watched the TED Talks, and read the predictions. But today, it’s no longer just a futuristic warning — it’s reality.
Singapore’s largest bank, DBS, has announced that 4,000 roles will be cut over the next three years and replaced by AI.
March 20, 2025 in BLOG